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We are currently creating a set of resources meant to help you make more sense of your Employer Branding journey.

Curious to find out more?

EMPLOYER BRANDING POSITIONING DIY ASSESSMENT

Assess your current employer branding positioning with this multiple-choice tool. At the end, add up your points to see where your company stands and identify areas for improvement.

Instructions:

Select the answer that best describes your current situation for each question. Use the results to identify key areas for development and strategic planning.

"*" indicates required fields

Step 1 of 11

0%

Brand Perception

1. How do your current employees perceive your brand?*

Very positively

Positively

Neutrally

Negatively

Brand Perception

2. What do potential candidates think about your company?*

Highly attractive

Attractive

Uncertain

Unattractive

Differentiation

3. What unique qualities set your brand apart from competitors?*

Clearly defined and well-known

Defined but not well-known

Poorly defined

Not defined

Differentiation

4. Are these qualities clearly communicated internally and externally?*

Always

Often

Sometimes

Never

Value Proposition

5. What core values define your employer brand?*

Strong and consistently applied

Strong but inconsistently applied

Weak but present

Not present

Value Proposition

6. How effectively are these values communicated to your employees and candidates?*

Very effectively

Effectively

Ineffectively

Not at all

Employee Experience

7. How do your employees describe their experience at your company?*

Highly satisfied

Satisfied

Neutral

Dissatisfied

Employee Experience

8. Are there areas where employee satisfaction could be improved?*

Few or none

Some

Many

Significant

External Communication

9. How is your brand portrayed on social media and job boards?*

Very positively and consistently

Positively but inconsistently

Neutrally

Negatively or not at all

External Communication

10. Is your messaging consistent across all channels?*

Always

Often

Sometimes

Never

To receive more information about our Employer Branding Positioning Assessment, please provide your contact details

Industry**

Which other industry?*

Nr. of employees**

Email*

GDPR*

I agree to the personal data processing policy of the website.*

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Number

INSIGHTS

“We tried Employer Branding, It didn’t work.” —Here’s why it probably didn’t.

It’s not the campaign. It’s the foundation.
At some point, almost every organization I’ve worked with has said it in some form:

26 mai 2025

Employer Branding isn’t a campaign—it’s a culture strategy

You don’t build trust through slogans. You build it through clarity. I’ve lost count of how many conversations start like this:

26 mai 2025

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